Do's and Don'ts
Stay compliant and professional when sharing your Amare business on social media
FTC Compliance Is Required
As an Amare Brand Partner, you MUST comply with Federal Trade Commission (FTC) regulations when promoting products. Violations can result in legal action, fines, and termination of your Brand Partner status.
Three Non-Negotiable Rules:
- 1.Always disclose your material connection with Amare (#ad, #affiliate, or clear statement)
- 2.Never make income claims (your earnings, potential earnings, lifestyle claims)
- 3.Never make medical or health claims (cure, treat, diagnose diseases) - must not be false or misleading
Disclosure Requirements
DO: Proper Disclosure
Acceptable Disclosures:
- • "#ad" or "#sponsored" in caption
- • "I'm an Amare Brand Partner" in bio or first comment
- • "As an Amare Brand Partner, I earn commission from sales"
- • "#AmareBrandPartner" or "#AmarePartner"
DON'T: Inadequate Disclosure
Unacceptable Disclosures:
- ✗Only using #partner or #collab (too vague)
- ✗Disclosure buried at end of long caption
- ✗Hidden in a list of 30 hashtags
- ✗Only in a reply to a comment
- ✗Using emojis instead of words (💜 doesn't count)
- ✗No disclosure at all
Important: Disclosures must be:
- • Clear and conspicuous (easy to see)
- • Before the call-to-action
- • In the same language as the post
- • Not hidden in "...more" or hashtag lists
Income Claims: Strictly Prohibited
What You CAN Say
- ✓"I love sharing wellness products"
- ✓"I'm building a wellness community"
- ✓"I'm passionate about mental wellness"
- ✓"Join me on this wellness journey"
- ✓"I'm an Amare Brand Partner" (just state the fact)
- ✓"I get a discount on products I love" (factual benefit)
NEVER Say These Things
- ✗"I made $X this month"
- ✗"Earn extra income from home"
- ✗"Replace your full-time income"
- ✗"Financial freedom"
- ✗"Quit your 9-5"
- ✗"Work from anywhere" (income implication)
- ✗Showing expensive cars, homes, vacations as proof
- ✗"Passive income"
Product Claims: What You Can and Cannot Say
NEVER Make Medical/Disease Claims
You cannot claim that Amare products cure, treat, prevent, or diagnose any disease. This violates FDA regulations.
Prohibited Medical Claims:
- ✗"Cures depression/anxiety"
- ✗"Treats ADHD"
- ✗"Prevents Alzheimer's"
- ✗"Heals gut diseases"
- ✗"Lowers blood pressure"
- ✗"Reverses diabetes"
- ✗"Boosts immune system"
- ✗"Clinically proven to..."
✓Compliant Personal Experience
- •"I feel more energized throughout my day"
- •"My mood has been more positive"
- •"I'm sleeping better at night"
- •"I've noticed better focus"
- •"My digestion feels more comfortable"
- •"This supports my wellness routine"
Key: Share YOUR personal experience only. Always add disclaimer: "Results may vary. These statements have not been evaluated by the FDA."
✓Product Facts (From Amare)
- •"Formulated with probiotics"
- •"Contains adaptogens"
- •"Mental wellness support"
- •"Supports the gut-brain axis"
- •"Science-backed ingredients"
Key: Only use claims that appear on official Amare materials. Don't embellish or add your own claims.
Sharing Testimonials and Reviews
DO: Compliant Testimonial Sharing
- ✓Get written permission before sharing
- ✓Share authentic, unedited experiences (their actual words)
- ✓Include disclaimer: "Results may vary"
- ✓Keep it focused on general wellness/lifestyle improvements
- ✓Ensure testimonial doesn't make medical claims
DON'T: Testimonial Violations
- ✗Share without permission
- ✗Edit testimonials to make stronger claims than original
- ✗Create fake testimonials or reviews
- ✗Share testimonials containing medical/disease claims
- ✗Imply that one person's results are typical for everyone
Pre-Post Compliance Checklist
Before you hit "Post," check ALL of these:
Questions About Compliance?
When in doubt, reach out to your upline or Amare compliance team before posting.