Facebook Best Practices
Maximize your reach and engagement on Facebook with proven strategies for 2025
Facebook Algorithm Updates (2025)
Facebook's algorithm prioritizes meaningful interactions and authentic engagement. Here's what matters most in 2025:
Engagement Rate
Comments and shares outweigh likes
Video Content
Native video performs better than links
Authentic Stories
Personal experiences outperform sales pitches
Conversation Starters
Posts that spark discussion get boosted
Best Times to Post
| Day | Peak Times | Why |
|---|---|---|
| Monday - Friday | 1-3 PM | Lunch breaks and afternoon downtime |
| Wednesday | 11 AM & 1-2 PM | Highest engagement day of the week |
| Evenings | 7-9 PM | After-work relaxation time |
| Weekends | 12-1 PM | Weekend leisure browsing |
Pro Tip: Test different times with your specific audience. Check Facebook Insights to see when YOUR followers are most active.
Content Types That Perform Best
Native Video (Best)
Upload videos directly to Facebook instead of sharing YouTube links. Videos get 135% more organic reach than photos.
- • Optimal length: 1-3 minutes
- • Add captions (85% watch without sound)
- • Square or vertical format for mobile
- • Hook viewers in first 3 seconds
High-Quality Photos
Images still perform well, especially candid lifestyle shots and before/after transformations (when compliant).
- • Use bright, clear images
- • Include faces when possible (88% more engagement)
- • Avoid text-heavy graphics
- • Minimum 1200x630px resolution
Engaging Text Posts
Text-only posts can work well if they're personal stories or thought-provoking questions.
- • Keep under 80 characters for maximum reach
- • Ask questions to spark conversation
- • Share authentic personal experiences
- • Use line breaks for readability
Example Facebook Posts for Inspiration
These examples demonstrate authentic, relatable content that resonates with Facebook audiences. Use these as inspiration for your own wellness journey posts.
Lifestyle & Wellness
Cozy workspace scene showing wellness as part of daily routine. Relatable and aspirational content that invites engagement.
Family & Connection
Family-focused wellness content. Shows health as a shared activity, creating emotional connection with your audience.
🎯 Facebook Content Best Practices
- •Tell a story: Facebook audiences love personal narratives and authentic experiences
- •Keep it real: Show your actual life, not just perfect moments
- •Remember the first-comment rule: Add your cart link in the FIRST COMMENT, not the main post (2025 algorithm)
- •Engage quickly: Respond to comments within the first hour to boost reach
Groups vs. Pages vs. Personal Profile
Personal Profile
- • Highest organic reach
- • Most authentic engagement
- • Share personal wellness journey
- • Connect with friends/family
- ⚠️ Must follow FTC disclosure rules
Facebook Groups
- • Create your own wellness community
- • Higher engagement than Pages
- • Build trust before selling
- • Share tips, recipes, success stories
- • Use polls and questions
Business Pages
- • Requires paid promotion
- • Professional appearance
- • Good for brand awareness
- • Access to analytics
- • Can run ads
Recommendation: Focus primarily on your personal profile and groups for organic reach. Use your Page for brand presence and paid advertising.
Tactics to Boost Engagement
✓DO These Things
- •Ask questions in your posts to encourage comments
- •Respond to ALL comments within 1 hour (algorithm boost)
- •Use Facebook Stories daily for extra visibility
- •Tag relevant people (when appropriate)
- •Post consistently (3-5 times per week minimum)
- •Share behind-the-scenes content
- •Use emotion: joy, inspiration, or helpful information
✗AVOID These Mistakes
- •Posting only promotional content
- •Using too many hashtags (3-5 max)
- •Posting at random times without strategy
- •Sharing external links in main post - This is the #1 mistake in 2025! Use first comment instead
- •Copy-pasting the same message repeatedly
- •Making income or medical claims
- •Ignoring comments and messages
2025 Algorithm Change: Offsite Links Penalized
Facebook is now heavily penalizing posts with offsite links (like Amare cart links) in the main post content.
What This Means:
- ❌DON'T put cart links in your post caption - drastically reduces reach
- ✓DO put links in the FIRST COMMENT instead
- ✓DO use native Facebook features (Reels, Lives, Stories)
- ✓DO cross-post your Instagram Reels to Facebook
Sharing Your Cart Link on Facebook (2025 Strategy)
Strategy #1: First Comment Method (REQUIRED for 2025)
NEVER put your cart link in the main post. Create an engaging post about your wellness journey, then immediately add your shareable cart link in the FIRST COMMENT.
Example Post:
"Just celebrated 30 days of my new morning routine and I'm feeling AMAZING! 🌅 My energy levels are through the roof and I'm finally sleeping better. What's your secret to starting the day right?"
First Comment:
"Curious what I've been using? Here's the exact routine I follow: [shareable cart link] #ad"
Strategy #2: Cross-Post Your Instagram Reels (HIGH PRIORITY)
Facebook prioritizes video content, especially Reels. Cross-posting your Instagram Reels to Facebook gives you double the reach with the same content.
How to Cross-Post Reels:
- 1.Create your Reel on Instagram first
- 2.Before publishing, toggle ON "Also share to Facebook"
- 3.Or manually download your Reel and upload it as a Facebook Reel
- 4.Add your cart link in the FIRST COMMENT on Facebook
Why This Works:
- • Facebook's algorithm loves native video content
- • Reels get 2-3x more reach than regular posts
- • You're not sending traffic offsite (main post has no links)
- • Cart link in comments is discovered by interested viewers
Strategy #3: Facebook Stories
- •Share product benefits in Stories, add "Link in bio"
- •Post your shareable cart link to your profile or group
- •Use swipe-up polls and questions in Stories
Facebook Live Best Practices
Facebook Live videos get 6x more engagement than regular videos. Use Lives to connect authentically and share your cart link at the end.
Before Going Live:
- • Announce your Live 24 hours in advance
- • Test your lighting and audio
- • Prepare 3-5 talking points
- • Have your shareable cart link ready
During the Live:
- • Go for at least 10-15 minutes
- • Greet viewers by name as they join
- • Ask questions and respond to comments
- • Share link in comments 2-3 times
Ready to Optimize?
Check out best practices for Instagram and Reels to maximize your reach across all platforms.